Intercharm Moscow is perceived by Polish producers as one of the most important trade fairs in the cosmetics industry, without which it is difficult to imagine expansion into eastern markets. Every autumn, the InterCHARM trade fair in Moscow becomes a meeting platform for 4 days for all representatives of the cosmetics industry, a place for presenting the latest technologies, products and services. From 24 to 27 October, on the area of 20,000 m2, the 25th edition of the event took place. According to the data provided by the organizer, the fair is visited annually by approximately 70,000 visitors, on which approximately 1000 exhibitors from around the world are waiting, with the number increasing each year.