Cosmoprof Bologna is one of the largest cosmetics fair in the world. The Arkana company was exhibiting in the pavilion of professional companies. More and more often, and more willingly, trade fairs are visited by professional clients, ie beauty salons, which currently constitute 14% of the general group of visitors. In addition to retail clients, the largest group visiting Arkana’s stand were distributors, 24% in the total number. Mainly customers were interested in the Cannabis line. The company also had several meetings with current brand distributors who were mainly acquired at the Bologna fair in previous years.